What is Google Index and Cache?

What are Google's bots?

Google constantly seek out new pages and / or updated to add to your index and there is a charge of this program that is called Googlebot, the famous robots or spiders (spiders). So how Googlebots are calling the search bots whose sole mission in life is to collect web documents in order to build a database that is used by the search engine of its master.
The Googlebots employ a process based on algorithms that determine which sites to crawl, the frequency and number of pages to fetch from each site. These lists are comprehensive websites to identify links to other pages.

What is indexing?

Indexing is the processing of the pages scanned and is what creates the index that uses Google to give results when you search.
In fact, the robots do not keep our pages but the analysis and make an index of all the words they see and their location. In addition, process information in the TITLE tag and the ALT attribute content of the images, nor do they do with all that he has a page, for example, do not process the content of most Flash files or dynamic pages .

Just read HTML documents?

No, also extract index information or other files: PDF, PS (Adobe PostScript), leaves of Lotus (wk1, wk2, wk3, wk4, WK5, WKI, wks, wku, lwp) and Excel (xls), documents MW text, DOC, WRI, RTF, ANS, TXT, PowerPoint presentations (ppt) files, Microsoft Works (wks, wps, wdb) and swf.
This is done to give more results, in fact, can do a search indicating that we display only certain types of files, for example:
filetype: doc "search text"
In most cases, even when we do not have the software necessary to interpret, we show the option of seeing them as HTML or plain text.
Conversely, we can eliminate certain types of search results using a filter, for example:
-filetype: pdf "search text"

How often do we visit?

They say "regularly" but give no details, speak of many factors that can influence but, the truth is that often you access a site depends almost exclusively on PageRank you have. The higher, more will be visited regularly (wealth generates wealth). Then, they can do every day or take weeks.
Google PageRank and is proud of us know that is the heart of his whole system:
"The heart of our software is PageRank ™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to Improve every aspect of Google on a daily basis, PageRank continues to play a central role in many of our web search tools.

What are Keywords?

Keywords are those specific words which are searched in a search engine. When you search any information on the web in any order, you open a search engine and write some keyword describing what you are looking for. At the other end, the search engine checks your desired keyword related information in its database and shows the results listing pages according to the words submitted. These words that are used to search anything called keywords or search terms. If you have used some search terms, you will know that even a single keyword shows a broad list of required information. To make your search better, you need to use keyword along with other words or a phrase. This gives more relevant search results. You can get some keyword suggestion from different online tools.

Importance of keywords

Keywords play an important role to increase traffic in your website. Keywords can be used in your website related to the search engine to offer you targeted traffic to you web pages. Keyword facilitates people who need your information or any product to reach you. For example, keywords are the contact numbers for your business and search engines like Google and Yahoo are like the telephone directory, this telephone directory list your contact and address in shape of keyword.

Which keywords are the best for my website?

Now, how you will decide that which keywords the best and relevant to your web pages? This is the most important to use top paying keywords and good keywords related to your website. For this, for a while consider you as a customer who goes to the shoe shop and asks for their required shoe. What type of questions you will ask to demand your required design, size, company and she price? And what words or phrase you will use? These will be your keyword and appropriate use of keyword in a phrase. Now in the same way, use keywords in phrases relevant to your product or web content.
List your keywords and phrases or get some help from adwords keyword tool, keyword selector tool or another keyword tool and also use keywords analyzer to find top paying keywords related to your website. Now use your keywords in your web content in an appropriate phrase and wait for the result. Remember, that a single popular keyword have a lot of competition to get top ranking in the search result.

Are you using popular keywords?

Do not expect that after using proper keywords and submitting your site to the search engines ensures the flood of traffic to your website. Seo is not a part time job, it require time and concentration as well as seo skill. Firstly, search engines can take several weak to process your submission. Secondly, some search engine considers many other factors such as site popularity and traffic to rank your site. Site popularity is determined by the back links to your site. Therefore, it is necessary to enhance your site popularity; you need to establish reciprocal links techniques.
Another important factor that most people forget while putting keyword position, the people may not enter the keyword or phrase in search engine as your keyword. So using keywords according to their nature is very necessary.

It is advised you use some keyword search tool or google keyword tool to find some good adwords keywords, ppc keywords and adsense keywords relevant to your pages. Don’t forget that your purpose is to get targeted traffic therefore, the more accurate and appropriate keywords, the more chances your site will be reviewed. https://adwords.google.com/select/KeywordToolExternal can help you get some good keyword according to your site.

Some keyword tips

Let me tell you guys that how I use my keywords:

1. Best Place For Keywords
   The best places of keywords in your pages include at the top of your page, in the headline, sub headline, in title, first and last paragraph. Search engine spiders are to as wise as you, they search for the exact keyword. Therefore if you really interested to boost up your traffic, then use specific keywords in the exact phrase. Try to use the keyword in the first paragraph, in the first line or sentence.
   
   
2. Keywords And META Tags
   Using keywords in META tags always a good technique to enhance the site and keyword traffic. It doesn’t matter which tool you are using to design your pages, after you have finished your design, save your work and open the HTML coding. Check the HTML coding,
   Title: The sites title something that you show at the top of the browser screen in blue button. You can change the site title with very shot description and include one keyword.
   Description: Now do something same like title for the keyword and description. For keyword type some appropriate keyword and for site description, write a short sentence, this will be shown in browser when visitor will search your site and the search list will appear on the browser screen. You can write this description at least 25 words and include one or two keywords. It is better to use different site title and description and keyword for each page.
   
   
3. Keyword And ALT Tag
   If you add an image or picture, you can include an ALT tag containing a short description with a keyword. The search engine robot will read your ALT tag like META tag.
   
   
4. Put Keyword in Domain Name And Page Title
   Try to find a domain name containing keyword such as seotips or seo_tips. This will get you additional fairy points same like including keywords in your page names.

Open Submission

Open Directory submission:

(aka ODP Project or DMOZ) is a volunteer guide produced for the web. Including a major search engine Google is provided as an option (for a complete list see search engine results page). Given that any site listed with Open Directory can add value.
The good news is that the present is absolutely free. Bad news is that it means a yes or no answer no guarantee that you have accepted about the time change. In fact, any information you receive one way or the other can not.
To submit, again listed in Category "URL" link at the top of that category page will appear to be used to add searching. Fill out form, and it is - you've submitted.
If you are accepted, you should see your site appear within about three weeks. If not, you should resubmit. Note that for some time been a long three weeks due to editorial delays are listed in ODP. In December 2006, ODP that editing "was announced back then" situaion should be back to normal.
As with Yahoo, it is highly recommended that you take time to learn more about before submitting to Open Directory, so that you can get traffic to maximize the amount.
Search Engine Watch members how to access a wider than Open Directory Works page that guides you through the process of submitting to the directory.

off page seo

Search Engine Optimization Off the Page:

(Off page SEO) and how to grow the popularity of a website. In the area of development of links, there are many important factors to remember. After all, development of links is the most important in achieving a high position in search engines.
There are many things that can significantly impact the growth and spread of links to your site as.

• Make sure your site has something that others would be interested to link webmaster.
• Create content that people want to link, even if not directly give economic value, this site worthy of being linked raise the authority and position of every page of your website.
• Whenever possible, try to have your keywords in many of the links pointing to your pages.
• Sign up for blogs and forums, participating or exchange links with sites related to your topic.
• Create your discussions on topic.
• Look for places where you can get free high quality links (such as local libraries or chambers of commerce).
• If you have a good internal content, try to get direct links to your internal pages.
• Write articles and affiliate to sites with more authority.
• Start a blog and writes interesting and unique about your issues, products, news and other sites in your community.
• Comment on other sites with helpful comments, relevant and valuable.
• Participate in forums to learn what your potential customers think is important.
  
  What questions do often?
  How could solve their problems? etc. ..
  
  While developing a great website is half of the equation of SEO, the other half is advocacy.

Search engines are very particular regard to improving their ability to detect manipulation and artificial junk bond, thus an effective SEO you want to promote your sites in total length must use a process of development of natural and organic links in order to succeed in seo.

On Page Optimization Tips

On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going.
This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.
Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.
There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.

On page optimization tips:

1. URL Naming:
   If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.
2. Title Tag:
   Title tag, the first words that you place your keywords Place and after using the word can attract visitors
3. Meta Description:
   Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description, meta description and your website attract visitors do yo tour.
4. Meta Keywords:
   Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank
5. Use Alt Text for Image Optimization:
   Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images,
6. Static URL:
   Remember that all of your important pages should be short and static URLs.
7. Use Headings:
   H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.
8. Valid HTML:
   Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.
9. Robot. Txt:
   Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required.
10. Sitemap XML:
    Create your XML Sitemap XML Sitemap using search engines crawl your pages.
11. Keep Your Body Text To Read
    Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.
12. Internal Link
    Internal link between the construction related posts

How To Pick A SEM Agency: Part 1 Search Engine Marketing

When picking a agency to manage your SEM (search engine marketing) you need to take into account more than just if they know Google Adwords. Today there are a multitude of factors that you need to consider to get a complete experience when it comes to your online marketing. We’ll be publishing all of the components that go into your strategy in the order listed below. The first of five part series will focus on SEM itself, but I want to stress that the other four components are very important as you look at a comprehensive strategy for Online Marketing.

• Search Engine Marketing
• Web Analytics
• A/B and MVT Testing
• Landing Page Optimization
• Online Marketing

Search Engine Marketing
Today Google owns roughly 70% market share, Yahoo 20%, Microsoft 5% and Ask 5%. These numbers constantly change, but your agency should know that a comprehensive strategy encompasses more than just Google. Different search engines produce different conversion rates across different verticals. Your product could work better in Yahoo than Google, so ensure that your agency tests them out to see which performs better.
You also want to see what services are included in your contract. Services vary greatly by agency or consultant. Some are bundled as packages, others claim to do ‘everything’. What you need to ensure is that everything is spelled out ahead of time so that nothing is left to chance. Some basic services include:

• Keyword Research
• Account Setup
• Geotargeting
• Dayparting
• Negative Keywords
• Ad Creation
• Content Network Research
• Conversion Tracking Implementation
• Account Management
• Reporting

Other services may be more complex, depending on if your agency or consultant needs include integrating with existing APIs, database or inventory management, web analytics tracking, etc. This will need to be discussed with the agency or consultant as to the extent of this involvement.
Paying for an agency or consultant to manage your SEM is still not yet standardized across the industry. Some work on a fixed monthly cost, others on an hourly or retainer basis. The most popular method though is working off a percentage of ad spend. The percentage varies from 8% to 25% depending upon the agency or consultant and the task involved. If your goal is to simply drive the cheapest traffic possible then it obviously requires substantially less time than if you had a product that has a finite quantity and constantly needs to be adjusted. Adding in performance based incentives, setup fees, or working for a mandatory minimum amount of ad spend is another way that some agencies and consultants operate.
Contract length is another topic that deserves some attention. A highly skilled agency or consultant has substantial front loaded time dedicated to properly setting up a segmented account, implementing web analytics, conversion tracking, keyword research, etc. To be fair I would recommend a six month contract. The first 90 days are filled with experimentation. As a client do you want to try bidding on competitor keywords (as long as they are not trademarked)? Do your organic keywords convert better or worse as paid keywords? These are all questions that time needs to resolve. Days 91 – 180 are when you truly get a firm understanding of what your ‘money’ keywords are, and has started to optimize your account.
Certification is something that I have been asked about quite frequently. Do you need to hire someone who is an Google Adwords Certified Professional or a Platinum Yahoo Search Marketing Ambassador? The answer in my opinion is that these certificates are similar to what the IT industry has with certificates. Nice to put in a PowerPoint presentation, but not incredibly indicative of ability or skill. I have these certificates and would say that anyone who reads the Adwords Documentation for eight hours could pass this test. Do you really want to ensure your campaign to someone with eight hours of on paper experience? I once had someone who worked for me fail the test the first try, but who I considered my best SEM analyst.
Now that you have some of the basics use the following checklist if you’re looking for an agency to simply handle SEM. Future posts will outline a more comprehensive strategy which I highly recommend. The basic checklist should look like:

• Setup a meeting with several vendors
• Come prepared to explain your product, target cost per acquisition, etc.
• Request an RFP complete with costs, services, and forecasting
• Negotiate terms, reporting, consultation, etc.
• Account should be able to start within one to two weeks of contract signing off
• After 30 days meetings should be setup to assess progress
• Continue to actively monitor your progress on a weekly basis

I’ve tried to cover most of the basics, but for the sake of sanity I haven’t went so deep as to be highly confusing for a novice who is just starting out. For further explanation please feel free to comment or contact us.

Are You Tracking Your Social Media Marketing Efforts?

Recently I was engaged on a project for a client evaluating their web analytics efforts including the dashboards that they’ve established as well as a thorough overview of their web analytics implementation. One common thing that I’ve routinely noticed is the lack of tracking of Social Media Marketing efforts. Most companies today are engaged in some type of Social Media Marketing whether it is a cable company and customer service through Twitter, Facebook advertising, groups, etc. or Linked In you can and should be tracking your efforts.
I should preface that not everything is quantifiable but there are specific things that you can do to gain a better understanding of how to allocate your time and marketing dollars. For example this particular company is in e-commerce and focuses on promoting specials and deals that they have on a daily basis through their twitter account. They utilize bit.ly which is a great URL shortening service but could make a simple adjustment to have data flow into their web analytics application, in this case Google Analytics. In this case they could utilize the Google URL Builder and create the following URL as an example:
http://www.amazon.com/?utm_source=twitter&utm_medium=tweet&utm_content=4-13-10&utm_campaign=123-linksys-router
That condenses down to http://amzn.to/cZPbd2 but when you place it within your tweet will carry over the information pertaining to the product, the date of the deal, the source and other valuable information. You could utilize a similar method by appending a CID or other code in Omniture Site Catalyst. You can then use this to make informed business decisions about which of your Social Media Marketing efforts are really paying dividends and which you could consider re-evaluating the tactic or strategy.  As always please feel free to comment and share how you track your Social Media Marketing efforts within your web analytics applications.